When industries stall, markets shift, or businesses lose direction — Sudhir Borgaonkar gets behind the wheel.
As the CEO of BJR Group, he’s not just managing growth — he’s redefining the rules of the road. With over three and a half decades of leadership excellence across paints, batteries, tires, two-wheelers, and automotive giants, Borgaonkar is the rare executive who thrives in chaos and builds in crisis.
“Leadership isn’t about avoiding storms. It’s about learning to steer through them — and bringing your team out stronger.”
The Turnaround Specialist
Sudhir Borgaonkar has made a career out of turning potential into performance.
From revitalizing underperforming units to doubling revenues in international markets like Tanzania, his track record is stacked with turnaround triumphs.
At BJR Group, he’s executing a bold transformation strategy — one focused on:
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Expanding into electric mobility
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Scaling responsibly with consumer-first thinking
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Building a culture of ownership, speed, and sustainability
Future-First, Impact-Driven
While many still view sustainability as an obligation, Borgaonkar sees it as an opportunity.
From investing in electric vehicles (EVs) to rolling out eco-friendly LCVs, he is aligning BJR Group’s roadmap with the demands of a greener, smarter future.
But sustainability under Borgaonkar isn’t limited to innovation — it’s also human.
During the COVID-19 lockdown, his leadership shifted into crisis response mode. BJR Group became a lifeline, providing essential support — food, medicine, clothing — to those hit hardest. This wasn’t a PR move. It was a statement of principle.
“A business that doesn’t serve society is a business with no soul.”
Strategy. Speed. Systems.
Under his leadership, BJR Group is evolving into a data-powered, insight-driven organization — with technology and trust at the center of every decision.
What defines his leadership style?
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Smart systems that accelerate growth
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Agile decision-making backed by predictive analytics
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Customer journeys focused on loyalty, not just transactions
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Cross-border collaborations that expand impact
“I believe in building what lasts. Tech may evolve — but trust is timeless.”
Building a Culture of Leaders
At the core of Borgaonkar’s success is his people-first philosophy.
He doesn’t lead with control — he leads with clarity and confidence.
Walk into any BJR Group office and you’ll find empowered employees, clear communication, and a shared mission. He mentors, he delegates, he celebrates risk-takers.
For young professionals, his message is simple:
“Don’t wait to be ready. Dive in. Learn fast. Fail forward. Great careers are built on momentum, not perfection.”
From Paints to Pioneering
Starting in the paint industry, Sudhir Borgaonkar built his career brick by brick — learning the fundamentals, embracing the grind, and pushing boundaries.
Today, he stands at the helm of one of India’s most forward-thinking automotive ventures, guiding it through complexity with calm, and turning challenges into competitive edges.
His journey proves one thing — when vision meets action, legacies are built.
About Sudhir Borgaonkar
Sudhir Borgaonkar is the CEO of BJR Group, and a veteran business leader known for revitalizing businesses, driving operational excellence, and building high-performing teams. With 35+ years of experience, he’s shaped companies across multiple industries and geographies, with a focus on sustainable innovation, people-centric leadership, and bold execution. His impact echoes far beyond balance sheets — into communities, careers, and the future of mobility itself.
